The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Best of Experiential & Immersive
Points: 90.00
Yoga Village
Agency: TBWA\Group China / Shanghai + Shanghai SHIBEI Media Co.,Ltd. / Shanghai
Client: adidas China
Category: Craft / Photography
Points: 45.00
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: Use of Drama
Points: 45.00
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 45.00
No Smiles
Agency: TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client: McDonald’s Japan
Category: Best of Music & Sound Craft
Points: 45.00
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: Visual Effects / Single
Points: 45.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / Execution in Experiential & Immersive
Points: 45.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple
Category: Craft / Art Direction
Points: 45.00
No Smiles
Agency: TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client: McDonald’s Japan
Category: Artist / Brand Collaboration
Points: 22.50
Better On a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client: Telstra
Category: Animation / Series
Points: 22.50
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: Direction / Single
Points: 21.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Craft / Use of Technology
Points: 21.00
Shot on iPhone ¡Suerte!
Agency: TBWA\Media Arts Lab / Los Angeles + Exile / Los Angeles + Pariah Creative / Los Angeles + Landia / Mexico City
Client: Apple
Category: Craft / Art Direction
Points: 21.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 21.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple
Category: Production Design
Points: 21.00
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: Production Design
Points: 21.00
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + Smuggler + House of Parliament
Client: Apple
Category: Sound Design
Points: 21.00
Bedtime Stories for Business People
Agency: TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg
Client: City Lodge Hotels
Category: Craft / Writing
Points: 21.00
Better on a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles
Client: Telstra
Category: Writing / Series
Points: 10.50
Better on a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles + Telstra / Sydney
Client: Telstra
Category: Production Design
Points: 10.50
No Smiles
Agency: TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client: McDonald’s Japan
Category: Music Videos
Points: 10.50
Better On a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client: Telstra
Category: TV, VOD, & Online / 30 Seconds and Under - Series
Points: 10.50
The End of the Weeknd
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + Cadence Films
Client: Apple
Category: Music Videos
Points: 9.00
Back to Discount
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Aldi France
Category: Social Post / Real-time Response
Points: 9.00
Yoga Village
Agency: TBWA\Group China / Shanghai + Shanghai SHIBEI Media Co.,Ltd. / Shanghai
Client: adidas China
Category: Billboards & Transit / Series
Points: 9.00
Shark Week
Agency: TBWA\Sydney / Sydney + Fabric / Sydney + Eleven PR / Sydney + FINCH / Sydney
Client: Modibodi
Category: Public Relations
Points: 9.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple
Category: Innovation / Execution in Film
Points: 9.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Cinematography / Single
Points: 9.00
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client: Apple
Category: Special / Practical Effects / Single
Points: 9.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / Execution in Technology
Points: 9.00
Shot on iPhone - Midnight
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Craft / Art Direction
Points: 9.00
Better on a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles + Telstra / Sydney
Client: Telstra
Category: Direction / Series
Points: 4.50
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple
Category: Direction / Single
Points: 3.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple
Category: Innovation / New Ideas in Film
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / Use of Media in Technology
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation in Moving Image Craft
Points: 3.00
Disconnect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client: Air France Holidays
Category: Craft / Art Direction
Points: 3.00
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client: Apple
Category: Direction / Single
Points: 3.00
Obey Your Hands.
Agency: HeimatTBWA\ Germany + Tony Petersen Film / Berlin + Revolver / Sydney
Client: HORNBACH Baumarkt AG
Category: Direction / Single
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / Execution in Technology
Points: 3.00
Bedtime Stories for Business People
Agency: TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg
Client: City Lodge Hotels
Category: Craft / Writing - Series
Points: 3.00
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: Cinematography / Single
Points: 3.00
Bedtime Stories for Business People
Agency: TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg
Client: City Lodge Hotels
Category: Custom Content
Points: 3.00
European Election Campaign
Agency: HeimatTBWA\ Germany + Freie Demokraten (FDP) / Berlin
Client: Free Democrats (FDP)
Category: Integrated / Omnichannel Campaign
Points: 3.00
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: Craft / Storytelling
Points: 3.00
Disconnect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client: Air France Holidays
Category: Craft / Illustration
Points: 3.00
Obey Your Hands.
Agency: HeimatTBWA\ Germany
Client: HORNBACH Baumarkt AG
Category: Special / Practical Effects / Single
Points: 3.00
Obey Your Hands.
Agency: HeimatTBWA\ Germany
Client: HORNBACH Baumarkt AG
Category: Casting / Actor
Points: 3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Best of Experiential & Immersive
Award:
2025 Experiential & Immersive Best of Discipline Pencil
Points:
90.00
Client:
adidas China
Title:
Yoga Village
Category:
Craft / Photography
Award:
2025 Print & Promotional Gold Pencil
Points:
45.00
Client:
Apple
Title:
Flock
Category:
Use of Drama
Award:
2025 Film & Video Gold Pencil
Points:
45.00
Client:
Apple
Title:
Flock
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Gold Pencil
Points:
45.00
Client:
McDonald’s Japan
Title:
No Smiles
Category:
Best of Music & Sound Craft
Award:
2025 Music & Sound Craft Best of Discipline Pencil
Points:
45.00
Client:
Apple
Title:
Flock
Category:
Visual Effects / Single
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
Submerged
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / Execution in Experiential & Immersive
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Apple
Title:
Submerged
Category:
Craft / Art Direction
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
McDonald’s Japan
Title:
No Smiles
Category:
Artist / Brand Collaboration
Award:
2025 Music & Sound Craft Gold Pencil
Points:
22.50
Client:
Telstra
Title:
Better On a Better Mobile Network
Category:
Animation / Series
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
22.50
Client:
Apple
Title:
Flock
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Craft / Use of Technology
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Apple
Title:
Shot on iPhone ¡Suerte!
Category:
Craft / Art Direction
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Apple
Title:
Submerged
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
Apple
Title:
Submerged
Category:
Production Design
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
Flock
Category:
Production Design
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
Flock
Category:
Sound Design
Award:
2025 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
City Lodge Hotels
Title:
Bedtime Stories for Business People
Category:
Craft / Writing
Award:
2025 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Telstra
Title:
Better on a Better Mobile Network
Category:
Writing / Series
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
10.50
Client:
Telstra
Title:
Better on a Better Mobile Network
Category:
Production Design
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
10.50
Client:
McDonald’s Japan
Title:
No Smiles
Category:
Music Videos
Award:
2025 Branded Entertainment Silver Pencil
Points:
10.50
Client:
Telstra
Title:
Better On a Better Mobile Network
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Award:
2025 Film & Video Silver Pencil
Points:
10.50
Client:
Apple
Title:
The End of the Weeknd
Category:
Music Videos
Award:
2025 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Aldi France
Title:
Back to Discount
Category:
Social Post / Real-time Response
Award:
2025 Social Media Bronze Pencil
Points:
9.00
Client:
adidas China
Title:
Yoga Village
Category:
Billboards & Transit / Series
Award:
2025 Out of Home Bronze Pencil
Points:
9.00
Client:
Modibodi
Title:
Shark Week
Category:
Public Relations
Award:
2025 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Submerged
Category:
Innovation / Execution in Film
Award:
2025 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Submerged
Category:
Cinematography / Single
Award:
2025 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Apple
Title:
No Sweat
Category:
Special / Practical Effects / Single
Award:
2025 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Submerged
Category:
Innovation / Execution in Technology
Award:
2025 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Shot on iPhone - Midnight
Category:
Craft / Art Direction
Award:
2025 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Telstra
Title:
Better on a Better Mobile Network
Category:
Direction / Series
Award:
2025 Moving Image Craft & Production Bronze Pencil
Points:
4.50
Client:
Apple
Title:
Submerged
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Submerged
Category:
Innovation / New Ideas in Film
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / Use of Media in Technology
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation in Moving Image Craft
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Air France Holidays
Title:
Disconnect
Category:
Craft / Art Direction
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
Apple
Title:
No Sweat
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
HORNBACH Baumarkt AG
Title:
Obey Your Hands.
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / Execution in Technology
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
City Lodge Hotels
Title:
Bedtime Stories for Business People
Category:
Craft / Writing - Series
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Apple
Title:
Flock
Category:
Cinematography / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
City Lodge Hotels
Title:
Bedtime Stories for Business People
Category:
Custom Content
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Free Democrats (FDP)
Title:
European Election Campaign
Category:
Integrated / Omnichannel Campaign
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Apple
Title:
Flock
Category:
Craft / Storytelling
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Air France Holidays
Title:
Disconnect
Category:
Craft / Illustration
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
HORNBACH Baumarkt AG
Title:
Obey Your Hands.
Category:
Special / Practical Effects / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
HORNBACH Baumarkt AG
Title:
Obey Your Hands.
Category:
Casting / Actor
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
